Players are getting smarter, yes, they are getting good at this thing we call sports gambling. How are they getting so good and why are they making the bookies business extremely marginal? Information… The players are armed with a wealth of information like never before and it comes in all shapes and sizes. It comes in the form of CBS Sports, ESPN, FOX Sports. Those are just a few of the “big boys” of the sports-media industry. There are literally a million and one handicapping websites available for the gambler and many of them are free of charge. As a matter of fact, the best handicapping websites are free of charge. These guys have no reason to charge the public for information, they are well-established, and they have huge profit margins without charging the handicapper a fee.
Who is taking the biggest beating?
► The independent, small-time bookie is struggling to make ends meet and finding players is the name of the game. Bookies must find players and they must have cross-action, or they may as well close their proverbial door. They may as well close their literal door. Bookies: If you have no players, then you have no business, and gambling with a few people is a huge risk that will bury you. You are not in this business to gamble with one guy that happens to have deep pockets. Lose this mentality. You are in this business so that you can gain as many players as possible. The bigger you are, and the more players that you have betting, the more you stand to win.
► When smart players come along they are smart for a while and they could devastate a small budget. The little guy is certainly taking the biggest beating, but it doesn’t have to be this way. Bookies can protect themselves and they should be protecting themselves with a Pay Per Head.
►The last thing you need is a “wise guy” and all of his buddies jumping on ship. They are not showing up for the long-haul. What they intend to do is ring the doorbell and hopefully you let them in and then they rob you and leave.
Why the beating?
►Lack of experience. Lack of experience as a bookie goes a long way in contributing to the failure of bookies worldwide. This happens every day and it’s certainly not a new phenomenon.
What’s the Solution?
►Finding people with experience that can help you—
No matter how good or how seasoned you feel that you may be, there is always someone better and more knowledgeable. We are all driven by human nature and we all have at least somewhat of an ego that drives us. People in general, hate to admit that there are people in this great big world that are more knowledgeable than them.
►Bookies everywhere are choosing to take their business to the next level and sign on with a fantastic pay per head.
►A pay per head, or better known as a (PPH), is a turnkey online sportsbook, casino, and racebook all in one.
►Pay per head providers have put together a fantastic bookie software that literally does all of the work for a bookie.
►The lines and odds are set and what you must do is budget your players within your wagering budget.
►Following the advice of the PPH when it comes to setting the daily lines is one way to help find “wise guys” and root them out.
**You may not always see a “wise guy” coming but here is a little secret. Nobody is a “wise guy for very long. Beating the house is a very difficult task and it’s certainly difficult to beat the juice. A bookies business is marginal indeed, however, with a fantastic casino, great lines and odds daily, you are setting yourself up for great success.
The best way in which to beat the very best players is by utilizing the benefits of a pay per head service and sticking to a budget, Never go over what you know to be a fantastic game plan. Keep your wits about you and start recruiting players. With a PPH you can have as many or few as you like. Just remember, the more the better.
Are you interested in Pay Per Head?
1) What to Consider When Adjusting Your Own Odds
2) Take Advantage of a Dynamic Live Betting Platform
3) How to Create a Custom Website for Pay Per Head
4) White Label Sportsbook
5) Horse Racing Software